A major milestone has been reached in North Huntsville with IMS Communities securing construction financing for North Valley, including Beacon Place, the first residential phase within the larger North Valley master-planned development. Construction is expected to begin in June 2025, introducing a new housing product that blends quality, convenience, and forward-thinking design.
Crunkleton Commercial Real Estate’s Vice President, Eric St. John, played an integral role in the project’s foundation, assisting IMS Communities in acquiring approximately 130 acres of prime land from the UAH Foundation in 2023. The transaction laid the groundwork for what will be a transformative development for the North Huntsville submarket.
“We’re proud to have supported IMS Communities in establishing their footprint in Huntsville,” said Eric St. John, CCIM, broker at Crunkleton. “North Valley reflects the type of thoughtful, well-planned growth our team is committed to facilitating throughout the region.”
A New Residential Option for North Huntsville
Beacon Place North Valley will feature one-story apartment homes with private garages and EV charging stations at every unit—a signature design IMS has implemented across 10 successful communities throughout the Southeast. This marks their 11th development, expanding a portfolio that already includes over 2,500 units and $500 million in investment.
The new residential offering adds a unique product type to Huntsville’s robust multifamily market, catering to residents who value the convenience of single-level living, energy efficiency, and modern amenities.
“The IMS Communities team is excited to be a part of the Huntsville community,” said a spokesperson for IMS. “We stand ready to work alongside the City of Huntsville to contribute to the incredible growth and development of The Rocket City.”
A Mixed-Use Vision for North Valley
In addition to residential construction, the broader North Valley development will include commercial outparcels at the intersection of Highway 53 and Blake Bottom Road—a highly trafficked corridor with strong long-term growth potential. IMS is actively seeking partnerships with big-box retailers, as well as regional and national brands, to create a complementary retail environment.
Crunkleton Commercial Real Estate is currently leading the leasing efforts for the retail component and welcomes inquiries from prospective tenants.
For leasing opportunities, contact:
Anusha Alapati Davis | anusha@crunkletonassociates.com | 256-384-7608
Eric St. John, CCIM | eric@crunkletonassociates.com | 256-384-7603
About IMS Communities:
IMS Communities is a residential development firm focused on delivering thoughtful, community-driven projects across the Southeast. Their work emphasizes livability, sustainability, and meeting the evolving demands of today’s renters.
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