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“Downtown Huntsville has changed dramatically in the last 10 years!” This is a phrase that is often echoed throughout our community when visitors from neighboring cities and states venture back to our city center. It’s true. Our downtown experienced a renaissance that breathed life into its historic square, introduced new culinary talent, added more entertainment venues, and incorporated creative placemaking to make us a city like no other. As more tourists and residents flocked to downtown, the need for hotel rooms grew.

On Jefferson Street, a long-forgotten site—formerly known as the home of Hale Brothers Furniture—sat gathering dust and decaying. That’s why 2018 was the year Crunkleton Commercial Real Estate announced that the location would be home to a new full-service boutique hotel. 106 Jefferson Hotel, A Curio Collection by Hilton, is an upscale soft brand within Hilton’s portfolio of luxury accommodations. Its design draws on history, flavor, and style to deliver a truly unique stay for guests looking to experience Huntsville like a local.

Click here to visit the official website of 106 Jefferson.

106 Jefferson will not only house 115 guest rooms but will also include a full-service chef-driven restaurant and a true rooftop bar with expansive views of the downtown skyline. There are also 2,520 square feet of event space and four meeting rooms.

Today, we wanted to give you a sneak peek into the hotel so you can see for yourself how things are progressing.

106 Jefferson – Lobby


Chic and sophisticated, 106 Jefferson’s lobby will be where guests are welcomed, checked in, and briefed on the various amenities the hotel and city have to offer. Be sure to pay attention to the details when you enter. Many design elements are rooted in local charm and history. After all, this isn’t the first hotel that was built on the site. In 1858, it was the location of the Huntsville Hotel—an elegant inn with Victorian flair. Click here to read more about the Huntsville Hotel and its history.

106 Jefferson – Fitness Center

Fitness Center

All guests will have access to a functional fitness center on the hotel’s second floor. There’s even an outdoor area and bar where you can grab water, juices, and more before or after your workout.

106 Jefferson – Restaurant
106 Jefferson – Restaurant Dining Room


What would a luxury hotel be without world-class cuisine? Directly off the lobby, you will find Huntsville’s newest fine dining that will serve up a bevy of flavors influenced by European classics. Executive Chef Matthew Mohler will oversee operations and menu development, promising a memorable culinary tour. As you can see, the restaurant has already started to take shape. Read more about Chef Mohler here.

106 Jefferson – Rooftop Bar

Baker & Able

Lovingly named after the famed monkeys who traveled into space, Baker & Able’s rooftop bar will include indoor and outdoor seating accompanied by stunning views of the city. It’s the highest point at 106 Jefferson, and it will elevate spirits to the next level.

Stay tuned as we release more information about 106 Jefferson. We hope you enjoyed this quick look into Huntsville’s newest boutique hotel!

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