(Global fitness brand to open first Rocket City location at Stovehouse mixed-use development on Governors Drive.)
A worldwide fitness brand will open its first Huntsville location at the burgeoning Stovehouse development on Governors Drive. F45 Training, reported to be the world’s fastest-growing functional training community, will have a 2,835-square-foot studio within the mixed-use center’s retail hub to be known as Gaslight Alley. Crunkleton Commercial Real Estate and Stovehouse Properties are excited to see the fitness facility come to life and further enhance available amenities at the campus. F45 is slated to open in Q4 2019.
“We provide functional 45-minute sessions in a group environment with a one-on-one feel,” said Kobi Bell, owner of the future F45 West Huntsville. “Our program is highly efficient, and we have designed everything to get you in and out quickly without ever completing the same workout twice. Even if you commit to only three or four sessions each week, we can guarantee results at the fractional cost of a trainer.”
An Australian-based company, F45 offers a premium fitness experience with an array of cardio, resistance and hybrid classes that focus on high-intensity circuit training. F45 currently has more than 1,750 locations worldwide. After entering the American market two years ago, the company has expanded to 600 locations in the United States. Owner Bell said that Stovehouse was the dream location for her studio.
“When searching for a location, I fought hard to secure the perfect space,” said Bell. “F45 is a group that’s hyper-focused on building a community, one that supports you as you strive to reach fitness goals. There’s a sense of camaraderie among the businesses and restaurants housed at Stovehouse—that’s what initially drew me in. Our clients will have a built-in spot to hang out, motivate each other or be entertained before and after class. It’s a unique development that helps our team and its members continue to grow relationships within our fitness groups.” Bell also noted Stovehouse’s central location and Huntsville’s impressive growth as factors in her decision.
F45 prides itself in offering challenging, consistent workouts that are scalable to meet individual requirements like age, fitness level and past injuries. Workouts will be available Monday through Saturday with a set schedule of cardio, resistance and hybrid classes that rotate quarterly. Saturdays, reserved for F45’s signature “Hollywood” session, will feature a live DJ and occasionally be themed to enhance motivation and fun. All members can continue their workouts at other F45 locations around the world, making it easier to stay consistent with fitness goals. Before the Huntsville location opens, future members have the chance to become a Foundational Member, which comes with many perks like free swag, first access to special events and enjoying the pre-launch membership rate for life.
“Memberships are unlimited, so you can work out as many times a day as you like,” said Bell. “Signees can also choose from different commitments, like month-to-month and 6-month contracts. We want to be sure our members are able to find a plan that works within their schedule and budget.” Locals will also have the opportunity to take advantage of a complimentary one-week trial to get a first-hand look at what F45 is all about.
In order to encourage the best results, memberships also include access to a nutrition program that can be customized to meet dietary needs with gluten-free, vegan and vegetarian options. Members can opt to receive recipes and grocery lists for approved meals or get freshly made versions sent directly to their door.
“Everything at F45 from our workouts to our services were created with convenience and comfort in mind,” said Bell. “When I was trying to meet my own fitness objectives, having access to a customizable meal-to-door plan was a gamechanger. In addition to that, our studio at Stovehouse will include showers, shampoo and conditioner, hair dryers, a towel service—anything we can provide to make each visit more efficient.”
One of the most popular features of F45 is its signature “8 Week Challenge”. Each quarter, members can choose to participate in a global competition that is rewarded with prizes. If a candidate wins their home studio’s challenge, they can go on to compete for a grand prize of $10,000, among other prizes. The “8 Week Challenge” includes before and after photos and full body composition scans to track progress.
“Kobi has been actively training and involved with F45 for years,” said Anusha Davis, leasing agent at Crunkleton Commercial Real Estate. “Opening her own studio was the next step and she wanted a location that was easily accessible, visible and part of a larger development. She’s knowledgeable, motivated and ready to welcome Huntsville to an exciting method of fitness training.”
Once F45 West Huntsville opens, all classes can be reserved on F45’s official booking app, F45 Training Glofox, available on the App Store and Google Play.
“F45 will add a new layer of amenities at Stovehouse, giving our many on-site business professionals a place to work out on their lunch break or get fit off-the-clock,” said Danny Yancey, owner and developer of Stovehouse. “In addition, we hope to welcome the future F45 community and give them a place to connect once their training is over. We appreciate like-minded businesses who value building relationships with clientele. F45 will be an excellent spot for businesses at Stovehouse, visitors and the rest of the Rocket City to become part of a winning fitness concept.”
Now, another nearby property will experience renovations and add more retail and office space to the square. 107 North Side Square will be transformed into a space desirable to restaurants, office users, and retail. Crunkleton will be handling the leasing for the project and working with other local groups who are handling the redevelopment.
“Environmental, economic, and social sustainability—those are the pillars of our company,” shared Candace Stough, co-owner of The Foundry Coffee Roasting Company. Have you ever considered the many skilled hands it takes to make your morning coffee? From the farmers to roasters and baristas, it takes a village to create each pour. The Foundry will bring sustainable coffee practices, products, education, and more to the Huntsville area that will have a global impact.