Crunkleton Commercial Real Estate is excited to welcome the new-to-Alabama coffee café, Just Love Coffee Café, to the coming Times Plaza development at 2317 South Memorial Parkway. Serving a wide menu of beverages using the brand’s hand-roasted coffees, loose-leaf teas and other non-coffee offerings, the new shop will feature a unique waffle-iron-based breakfast and lunch, accompanied by “coffee with a cause.” The 2,200-square-foot space is slated to open in early Q4 2019.
“Just Love Coffee is a place where people can come together to experience specialty coffee and food in a comfortable, inviting atmosphere,” said Travis Duehring, owner of the Huntsville location. “My wife, Dawn, and I have been a part of the Huntsville/Madison community for 19 years, and we wanted to put a business in place that would make an impact locally while providing unique menu options and the highest level of customer service.”
At Just Love Coffee Café, the menu will include waffle-iron-based items like its Breakfast Sliders, Sausage, Egg & Cheese Biscuits, and—the guest favorite—Womelet, all prepared by being pressed in a waffle iron. Even lunch will offer Chicken Quesadillas, Quinoa-Veggie Wraps and Classic Grilled Cheese Sandwichs all prepared in the same manner. There is also a dessert menu that includes Nanna’s Cinnamon Rolls, Fruity Pebbles & Cream Waffles, Christie Cookie Cookie Waffles and much more. In terms of coffee, the café will serve drip coffee, cold brew, nitro, frappes, teas, espresso-based beverages and signature lattes, such as the Coco Loco, Cha-Cha, and White Chocolate Tiramisu. Several milk and sweetener substitutes will be available.
“One of the most popular menu items is called the Bacon Tater,” said Duehring. “It’s a hash brown waffle with cheddar, bacon and a side of sour cream. In addition to our regular menu items, we will also serve some dishes and drinks that are exclusive to the Huntsville location. It’s a menu that appeals to all ages and walks of life. But the thing that really makes the brand stand out is its founder. His story is what motivated us to become involved.”
Founder and CEO of Just Love Coffee Café, Rob Webb, created the brand with a goal of helping families who were seeking adoption. In 2009, he began an online fundraising platform for selling specialty coffee roasts, but the company quickly outgrew the model and opened its first brick-and-mortar location in 2011 in Murfreesboro, Tenn. This was soon followed by additional pilot locations in Brentwood, Tenn., and Nashville. Once Webb was introduced to his current partner, Alan Thompson, the coffee café took the pivotal step of franchising the business. Just Love Coffee Café will have 15 locations operating throughout the United States by the end of 2019.
“Within 10 years, we have been able to create an easy-to-use, turn-key fundraising platform,” said Webb. “In the first year of business, Just Love Coffee was able to donate just under $100,000 to families who were seeking adoption. Since then, the brand has expanded its outreach to aid in other causes—both local and international. We’ve helped bring clean water systems to Ethiopia, assisted orphanages in Africa and provided funding to benefit children with Autism. We seek partners and operators who share our passion for giving back, and we know Travis and Dawn will help uphold our high standards of service.”
While the brand’s focus is on philanthropy, its roasting practices and coffee quality have received much praise throughout the industry. For three years, Just Love Coffee Café was selected as a finalist for “Roaster of the Year” by Roast Magazine. Its specialty roasts are prepared daily, by hand, in its suburban Nashville location. Webb said that the brand tries to source fair-trade and organic coffees as much as possible to serve in store.
“Even with our brick-and-mortars doing well, we still plan to expand our online portion of the business so we can exhaust every avenue when it comes to making an impact and improving our benevolent side,” said Webb. “Our primary goal for the future is to increase our footprint and continue to be a positive influence in the communities we serve.”
Within the new space at Times Plaza, Just Love Coffee Café will have many welcoming features. Whether it is ample power outlets and WiFi to prep for an important meeting, a seat at the coffee bar to relax and interact with the barista, crayons and children’s books to entertain little ones, or a community wall where local patrons can post about upcoming events and charitable causes, Just Love Coffee Café is set up with its guests in mind.
“When we were searching for a place to open in Huntsville, we ultimately landed on Times Plaza because of its high visibility,” said Duehring. “The whole development is going to look stunning; it’s very attractive. Putting Just Love Coffee Café in a building of that caliber was just what we were looking for. When you have ‘love’ in your business’ name, you have to operate at the highest level of service, which is what we plan to offer to the City of Huntsville when we open later this year.”
Just Love Coffee Café’s Huntsville shop will be open Monday through Sunday from 6 a.m. to 7 p.m. In order to learn more about the brand, visit www.justlovecoffeecafe.com, or follow the company on Facebook and Instagram.
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