For many, the sound of coffee beans grinding, the smell of espresso, and the sight of steam from a fresh latte make for a perfect morning. Since its opening at Times Plaza, crowds have visited Just Love Coffee Café to gather around a cup of coffee and one of the restaurant’s many waffle iron-based menu items. From its famous Womelette to its inventive drinks, the new coffee shop has been a hit.
Now, owners Travis and Dawn Duehring plan to bring the same menu, ambiance, and focus on community to the Madison area. The couple plans to open their second location at the Hughes Plaza development that’s currently being redeveloped at 181 Hughes Road. The opening is tentatively slated for Q4 2020.
“We’ve had many patrons ask us when we plan on opening a location in Madison,” shared Travis. “Our Hughes Plaza shop will be much closer to our home and we will be able to offer guests a slightly larger space than our Huntsville shop. It will also have a semi-private room and outdoor patio seating on the front-facing side.”
Supporting The City
It was never simply about serving coffee for Travis and Dawn. Just Love Coffee was meant to be a vehicle for positive change on a local level. Whether it’s serving up custom blends for Autism awareness or helping out the Downtown Rescue Mission, the team wants to use every resource to give back.
“Huntsville has really embraced our concept and what we are doing for the community,” said Travis. “We’ve been able to work with several local groups and serve as a valuable and helpful resource. The quarantine has been a drag and put a damper on some of the collaborations and events that we wanted to do, but we have been doing the best with what we have. We plan to do the same for Madison once we are up and running. Our goal is to uplift the city in any way we can.”
Recently, the team’s Huntsville location re-opened its indoor dining to limited numbers with socially distant seating. Of course, they continue to provide curbside pickup and takeout options too.
“The feedback we’ve received at our Times Plaza shop has been so positive,” Travis noted. “We are appealing to all types of crowds and age groups. But we’ve definitely heard a lot of praise from local moms who are thankful we have a kids’ activity area that keeps them entertained while they enjoy a moment of peace within our coffee shop atmosphere. Family has always been our focus.”
Current hours for the Huntsville location are Monday through Friday from 6 a.m. to 8 p.m., Saturday from 7 a.m. to 8 p.m., and Sunday from 7 a.m. to 8 p.m. The shop can be found at 2317 Memorial Parkway SW, #135.
After the response Just Love Coffee received at Times Plaza, the team felt it was time to open a second location closer to home. And they knew exactly where they wanted to put it.
When asked why they chose Hughes Plaza for a second location, Travis was quick to answer.
“Madison is where our roots are—it’s close to our home, family, and friends,” explained Travis. “I believe Hughes Plaza is going to be an epicenter for the community when it comes to health and fitness, and I think coffee fits into that niche well. With the signing of big names like Fleet Feet and the already established Bicycle Cove as our co-tenants, we couldn’t ask for a better situation. Passersby will see big changes coming to the center as the renovations continue.”
Travis, a self-proclaimed fitness lover and runner, is very excited to join a center that will help bring several wellness concepts to Madison. But his wife Dawn is also adding one of her passions to the new shop. In addition to accommodating more patrons, the Madison shop will also feature a semi-private meeting room that will double as a library.
“My wife is a big lover of books,” said Travis. “We saw fit to make the private room into a community library. Walls will be lined with shelves and stacked with books for our guests to peruse while they are sipping coffee. We will also make the room available for reservations so community groups can have another fun venue to relax and meet, whether it’s book clubs, church groups, or just friends wanting to enjoy a luncheon on a random Tuesday.”
Just Love Coffee Madison will have the same menu that’s available in Huntsville. But for a center with fitness-focused concepts and patrons, Travis says there are plenty of healthy options to choose from.
“One of our best sellers is our avocado toast,” said Travis. “It’s got feta cheese and a huge portion of avocado mix. We also have quinoa veggie wraps and salads. Locally, we make a protein drink called Funky Monkey that features cold brew, peanut butter, banana, and a little chocolate, all blended. We’ve had several people come grab one after a hard workout.”
Of course, if you’re looking to indulge, the sweet treats menu at Just Love Coffee is endless. One of the best sellers so far is the Stuffed Nutella Waffle topped with whipped cream, powdered sugar, and fresh strawberries.
“We can’t express enough how excited we are to bring this concept to the Madison community,” said Travis. “I believe it will be well received in the area because they could use more high-quality coffee options and gathering spaces. Our shop will be rooted in the community and because it’s so close to our home it’s close to our hearts as well.”
“We foresee other businesses being eager to join this unique partnership—ones that believe in what we are trying to accomplish,” said Jon. “A typical day at the revitalized Hughes Plaza could include group runs at Fleet Feet, finding your dream bike at Bicycle Cove, grabbing a juice after a fitness class, or having a casual dinner outside on the patio. It’s going to look beautiful and bring more entertaining options to the area.”
Now, coffee has been added to the lineup ushering in a whole new crowd of coffee lovers and guests passionate about supporting the local community.
“The redevelopment of Hughes Plaza has garnered a lot of positive responses,” said Anusha Alapati Davis, Crunkleton Retail Broker. “As more tenants come on board, it’s becoming more evident that the center will soon be a hub of activity in Madison. We always wanted a coffee shop to join and Just Love Coffee’s owners are residents and advocates for the Madison community. Plus, the concept fits perfectly with the already announced tenants at the center. We look forward to announcing more businesses in the future that will continue to grow this exciting project.”
“We’re eager to open in Madison,” said Travis. “Everything from the co-tenancy, central location, easy access, and desire to be close to home make this a perfect fit for us. Now we will have two locations where we can do what we are passionate about—making positive changes within our community. Just Love Coffee will always be about the people we serve, helping them support the causes we care about. We’re eternally grateful for the encouragement we have already received and can’t wait to open our doors to our friends and family in Madison.”
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Now, another nearby property will experience renovations and add more retail and office space to the square. 107 North Side Square will be transformed into a space desirable to restaurants, office users, and retail. Crunkleton will be handling the leasing for the project and working with other local groups who are handling the redevelopment.
“Environmental, economic, and social sustainability—those are the pillars of our company,” shared Candace Stough, co-owner of The Foundry Coffee Roasting Company. Have you ever considered the many skilled hands it takes to make your morning coffee? From the farmers to roasters and baristas, it takes a village to create each pour. The Foundry will bring sustainable coffee practices, products, education, and more to the Huntsville area that will have a global impact.