All over the City of Huntsville, people and businesses are dawning shades of pink to show hope and support for friends, family, and loved ones who have been affected by breast cancer. October is National Breast Cancer Awareness Month—a month set aside as a health campaign by various charities to increase awareness and raise funds for research. Because this cause is close to our hearts and has affected some of us in the office in personal ways, we wanted to share our love with anyone whose life has dramatically changed from the horrible disease that is breast cancer.
Real Men Wear Pink Campaign
This month, Wesley Crunkleton—along with other business professionals in Madison County—is participating in the American Cancer Society’s “Real Men Wear Pink” Campaign. A distinguished group of community leaders, participants of the campaign are required to wear pink throughout the month of October, raise awareness of the cause on their various social media channels, and help raise funds that go directly to the American Cancer Society’s efforts to fight breast cancer.
“Breast cancer affects everyone—it doesn’t matter if you’re a man or a woman,” says Wesley. “That’s why I’m stepping up to fight breast cancer. Since I’m in a position to make a difference within my community, I believe I have an obligation to do so.”
To date, Real Men Wear Pink has raised more than $6.5 million to support the American Cancer Society. That money has not only gone toward research, but also to transportation, lodging, counseling, and more.
As a news anchor at WAFF, Hurley created the fund in 1999 after her own fight against breast cancer. Now, it’s one of North Alabama’s largest 5Ks. This year, proceeds went to purchasing new 3D tomosynthesis mammography machines for Madison Hospital Breast Center.
“I wanted to be part of the Liz Hurley Ribbon Run because of the women in my life who have battled breast cancer,” says Crunkleton Property Manager Shelby Smith. “It affects so many people and seeing the strength of each person at the run is nothing short of inspiring.”
Together, runners were able to raise more than $325,000 at this year’s race. More than 280 teams registered and participants made a staggering impact on social media. Since its establishment, the 5K has raised almost $5.4 million for the cause.
“Both my mother and mother-in-law have been affected by breast cancer,” says Jordan McKinney, Crunkleton Office Manager. “Any time I can do something to show my support and teach my son the importance of helping others through tough times, I make a point to do it. The Ribbon Run has made such a positive impact on our community and I’m proud to be involved.”
At Crunkleton, we take pride in joining the fights of our friends, families, and community. No one should fight alone.
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