The Blog


Throughout 2020, we followed along as several projects in the Huntsville/Madison area moved forward with construction. From boutique hotels to high-end apartment complexes and new retail centers, it was a productive year for our community. To keep everyone in the loop, we have shared updates so you can watch progress as it happens.

Today, we are sharing the latest at 106 Jefferson Curio by Hilton Hotel, Greene Street Parking Garage, Hughes Plaza, and The Avenue Madison.

View of downtown Huntsville from the 106 Jefferson rooftop bar.
View of downtown Huntsville from the 106 Jefferson rooftop bar.

106 Jefferson Curio by Hilton Hotel

There are so many reasons to be excited about the coming 106 Jefferson Curio by Hilton Hotel. High-end amenities, gorgeous rooms, a full-service restaurant, and stunning views from its rooftop bar (see photos above) are all part of the package and we can’t wait for its doors to be open.

Layer by layer, the boutique hotel has formed before the eyes of passersby as they stroll to Big Spring Park, the historic square, or one of the many restaurants, entertainment, or retail spots nearby. Crews are working hard and its façade is starting to look like the stunning structure it was meant to be.

Greene Street Parking Garage

On the corner of Greene Street and Holmes Avenue in downtown Huntsville, there’s a parking deck being built that will include much more than its 490 parking spaces. The new development will also house retail on its ground floor, bringing more unique concepts to the area for the public to enjoy.

This six-level parking garage is set to become another must-visit retail destination in the neighborhood. Highly visible and easily accessible, the Greene Street Parking Garage will give downtown shoppers and commuters more parking opportunities and quick entry to the retail concepts on its bottom floor.

After months of building, the structure is nearing its completion and its design complements the surrounding area well. If you are interested in leasing retail space at this property, contact Anusha Alapati Davis at

Hughes Plaza

Wow! Things have certainly changed at Hughes Plaza since owners Jon Krichev and his wife Alicia took on its redevelopment. The site has been transformed and looks brand new as more tenants move in and begin to open.

Since redevelopment began, there have been several announcements of new tenants that will join some of the site’s legacy businesses. Fleet Feet was the first to share that it would be opening a space at the center. Just Love Coffee, Absolute Nutrition, and Results Physiotherapy followed. Hughes Plaza has cultivated a theme with brands that support fitness and wellness.

Speaking of Absolute Nutrition, the business is officially open and serving customers at the new site. You can visit them at the center where they offer all of the latest sports nutrition supplements, vitamins, and much more that you could need on your fitness journey.

The Avenue Madison

If there’s one project that everyone is excited about in the Madison area, it’s The Avenue Madison apartment complex located on Sullivan Street. This property will house 190 residential apartment units and around 10,500 square feet of retail that Crunkleton is currently leasing. Contact Anusha Alapati Davis for RETAIL leasing information at

It won’t be long before the site is buzzing with new life. We are interested in hearing from all kinds of retail concepts from coffee shops to home décor, fitness studios, bakeries, and more!

As you can see, there has been a lot of progress on the site over the past month. Teams have been adding a new road that connects Sullivan Street and Short Street that will help with traffic flow and add additional parallel parking spaces for retail customers. The Avenue Madison will certainly be luxury living!

(Visit for all RESIDENTIAL leasing questions.)


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