The Blog


In a city of constant growth, it’s sometimes difficult to stay informed about coming projects and new businesses in the area. That’s why we do our best to give you periodic updates when it comes to construction and new concepts entering the market.

This time around, we will be sharing details on two of our major projects in Downtown Huntsville: 106 Jefferson, A Curio Collection by Hilton and 125 North Side Square. We will also give you a sneak peek into the coming May May’s Children’s Clothier space that will open at The Avenue in Downtown and a look at the latest tenant to open at Times Plaza called Just Love Coffee Café!

Let us know in the comments which of these projects you are most excited about. Each will bring something fun and unique to the Rocket City.

125 North Side Square

First announced in October 2019, this redevelopment project saw an older building on the Downtown square and delivered a much-needed facelift. Passersby have watched as the property underwent many exterior changes like a new coat and color of paint, the addition of balconies, and a beautiful entryway forming.

Construction is moving along at this redeveloped Class-A space. Inside, new floors have been added while maintaining exposed brick accents. The main floor lobby where guests will be greeted is also on its way.

Here’s a comparison of the property before redevelopment and where it stands now.

We’ve already announced one of the major tenants to join 125 North Side Square. Jack Brown’s Beer & Burger Joint will be located on the ground floor where they will serve up their signature burgers, fries, and craft beer.

Soon, office users will be able to enjoy balcony views of busy Downtown Huntsville during lunch or a break. 125 North Side Square is scheduled to be completed by the end of the month.

106 Jefferson: A Curio Collection by Hilton

Underneath one of Downtown’s cranes, a boutique hotel is taking form that will bring 117 rooms of best-in-class amenities, meeting rooms, a rooftop bar, and much more! 106 Jefferson, A Curio Collection by Hilton is an exciting project for Crunkleton.

Construction has been moving along well since our last update in August 2019. Currently, crews are pouring structural concrete, which includes grade beams, columns, basement, and perimeter walls. Once completed, they will pour the first floor and then move on to the next level.

See the project taking shape below!

May May’s Children’s Clothier

We were able to get a sneak peek behind the papered windows at The Avenue’s newest shop, May May’s Children’s Clothier. What we found was an adorable assortment of clothing, toys, and accessories for newborns to size 12. And, as promised, there was a comfy orange couch where shoppers can take a breather between browsing.

Owner of May May’s, Megan Powe, said the shop will be open by March 1st. This means it won’t be long before Huntsville can find unique and beautiful clothing for their little ones along with locally made goods that support women-owned businesses.

There’s even an area in the back of the shop where kids can play with toys and books while their parents search for the perfect shoes, rattles, pacifiers, or outfits.

Congratulations to Megan and her team on a gorgeous shop! You can read more about May May’s Children’s Clothier by clicking here.

Just Love Coffee Café

Times Plaza off the Parkway has another tenant open for business. Recently, the coffee shop and café, Just Love Coffee, opened its doors to crowds of people who were ready to sample a fresh Cup of Joe and one of the establishment’s many waffle-based menu items.

When it comes to the vibe, everything is fun and casual with not-so-subtle nods to waffles within the décor (check out the ceiling fixtures). The menu has plenty of drip coffee and espresso drinks to choose from. While we were there, we heard several orders for the “Toffee Coffee”—a combination toffee nut, caramel, and dark chocolate drink. There are, of course, tons of waffles, wraps, and even something called a “womelet”, which is an omelet made with a waffle iron.

So if you’re looking for a place to get your early morning coffee fix or a delectable lunch, check out Just Love Coffee Café!

Monday – Friday: 6 a.m. – 8 p.m.

Saturday: 7 a.m. – 8 p.m.

Sunday: 7 a.m. – 2 p.m.

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