“Necessity is the mother of invention,” quoted Alison Dennis, Founder of Cabana Wax. “Waxing should not be reserved for special occasions. It should be convenient and affordable. That’s why I’m opening Cabana Wax in Twickenham Square—to create an experience that truly puts the customer first and makes a consistent waxing routine realistic for more people.”
Located off Gallatin Street near Huntsville Hospital, the Twickenham Square shopping center is already home to well-known spots like Cajun Steamer, Mei Wei, Taco Mama, Pants Store, the Artisan apartments, and—of course—Publix. But a new business, Cabana Wax, is scheduled to open in early August of this year!
The 1,000 square foot studio will have six treatment rooms and receive clients:
Monday – Thursday 9:30 a.m. – 7 p.m.
Friday 9:30 a.m. – 5:30 p.m.
Saturday 10 a.m. – 5 p.m.
Sunday Noon – 6 p.m.
A wax studio designed from the consumer’s perspective
Alison, a 29-year-old entrepreneur and former lawyer, made plans to create the new wax studio after moving to Huntsville in 2017. “I discovered the quick and affordable waxing services I was accustomed to in larger cities were not readily available,” she said.
With the idea of a new wax studio budding in her mind, Alison sat down and made a list of ways a hypothetical new studio could optimize the customer experience.
“For example, Sunday is a big ‘get-things-done’ day for me,” she stated. “Most spas are closed on Sundays, so I knew I wanted my studio to be open every day. That would make it easier for clients to find times that worked for them.”
“I also wanted to keep it simple: no memberships, no introductory rate followed by a steeply increased rate on the second visit—just a consistent low price with no obligations.”
Alison also wanted a centralized location near other businesses that would have great synergy with her own and would be convenient to the downtown, Blossomwood, and medical district neighborhoods. For her, the Shops at Twickenham Square was the perfect place to develop her vision.
“The foot traffic at Twickenham is incredible, and I knew Cabana Wax would feed off nearby businesses like 9Round and Publix,” Alison explained. “In addition to taking clients by appointment, we will be a great option for walk-in clients who want to take advantage of our services between errands. And our business model creates a situation where that’s actually possible.”
In addition to its convenient location and hours, Cabana Wax also promises affordability.
“It’s hard for many people to pay $90 a month for basic beauty habits like hair removal,” said Alison. “By cutting down the cost on all of our services, we are giving more people the opportunity to try new things and make them part of a routine they can afford to sustain. At our prices, a customer can get a high-quality Brazilian wax and lash perming service for the same cost as just a Brazilian at other spas.”
Waxing services at Cabana range from $5 to its signature $50 Brazilian. Customers can also try a few other services the Cabana Wax team has carefully selected as complements to its full-service wax menu, including dermaplaning, microdermabrasion, lash perming and lash tinting, all of which will be offered for less than the typical cost.
With plans to open by August, the team has already secured a studio manager, an experienced esthetician who will train Cabana’s staff to maintain the brand’s promises from day-to-day.
It’s about you
When asked why Huntsville should use Cabana for all their waxing needs, Alison had one thing to say.
“Cabana Wax is about you,” she guaranteed. “We will help you amplify your natural beauty while showing respect for your time and money.”
Now, another nearby property will experience renovations and add more retail and office space to the square. 107 North Side Square will be transformed into a space desirable to restaurants, office users, and retail. Crunkleton will be handling the leasing for the project and working with other local groups who are handling the redevelopment.
“Environmental, economic, and social sustainability—those are the pillars of our company,” shared Candace Stough, co-owner of The Foundry Coffee Roasting Company. Have you ever considered the many skilled hands it takes to make your morning coffee? From the farmers to roasters and baristas, it takes a village to create each pour. The Foundry will bring sustainable coffee practices, products, education, and more to the Huntsville area that will have a global impact.