Very soon, residents and visitors to the downtown area will have a new breakfast, brunch, and lunch spot thanks to Another Broken Egg expanding to Twickenham Square! The popular café will set up shop on the corner of Gallatin Street and Pelham Avenue with plans to open to the public on October 8th. The 3,414 square foot restaurant will be located next to Supercuts on the Publix side of the development.
Co-owned by Dr. Herbert Nolen Buckner and Lorraine Buckner, Another Broken Egg opened its first North Alabama location at Jones Valley in 2007. Since then, the franchise has added a spot in Madison at Strong Station with Twickenham Square announced as its third restaurant.
“My wife Lorraine and I first experienced Another Broken Egg while on vacation in Destin, Florida,” shared Herbert, co-owner of the café’s North Alabama franchise. “We were sitting at a bed and breakfast that served the café’s food and we were instantly hooked. In the middle of our meal, Lorraine had the brilliant idea of bringing Another Broken Egg to Huntsville. After speaking with the team, we learned that a franchise wasn’t possible at the time. But, three years later, the opportunity became available and we jumped on it. Huntsville was definitely ready for Another Broken Egg.”
Another Broken Egg Café has been around for decades. In fact, the very first café—called “Broken Egg Café”—opened in 1996 in the town of Old Mandeville, Louisiana. With its exterior made from barge wood and comfortable cottage setting, it was an instant hit with the locals. Within two years, the second restaurant opened in Destin, Florida. The word “Another” was added to the title and the business continued to grow.
Since then, the franchise has expanded to more than 65 locations with plans already in the works to open more. And in 2013, Entrepreneur Magazine named the franchise a “Top 500 Franchise Business in America.”
More than 600,000 guests are estimated to visit Another Broken Egg every year and it’s expected that the number of restaurants will double within the next few years. Clearly, its success shows no end in sight.
Another Broken Egg Café serves up all of the classic breakfast, brunch, and lunch favorites in addition to a full bar loaded with signature cocktails. And in an effort to be a fun family getaway for all, there’s a kid’s menu and several gluten-free selections.
There’s also a seasonal menu that features favorites like Pumpkin Waffles and Spiked Pumpkin Cold Brew. Luckily, the Twickenham location will be open in time for downtown to enjoy all the fall favorites!
Taking An Unexpected Path
Owning a restaurant franchise was something Dr. Buckner didn’t see coming.
“My professional history started with the military,” explained Herbert. “I spent time working as an aircraft mechanic in the Air Force. After that, I began a position at a missile defense company. When our contract ended the company closed its doors. I had to decide what to do with my career after that.”
While considering his options, Herbert was reminded of a time when he injured his lower back in a weight-lifting competition. Rather than endure surgery, he underwent extensive chiropractic therapy. This event inspired him to pursue his license and open his own chiropractic practice.
“I am very thankful for the way things turned out,” reflected Herbert. “Sometimes, life throws you curve balls. But in this case, it led me right where I need to be.”
“Saying I am blessed is an understatement,” smiled Herbert. “This path gave my wife and I the freedom to get involved with Another Broken Egg. We can’t say enough about the franchise—they have been there with us every step of the way from finalizing our concept to expanding our footprint. My family and I are very thankful.”
A Place Where Community Comes Together
“Many people ask why Lorraine and I were so adamant about bringing Another Broken Egg to Huntsville,” said Herbert. “Delicious food was obviously a factor. But there was more that drew us to it. Huntsville already had a huge fan base thanks to people visiting the Destin location. But more importantly, it’s a place that you can walk in and instantly feel relaxed. That’s what we love about it.”
Herbert added that he wants the new location to be a place where people can go to forget their troubles and enjoy good conversations with family, friends, and coworkers.
“At our locations in Jones Valley and Madison, we have several groups that meet on a regular basis,” said Herbert. “Yes, we cater to families. But it’s also the perfect spot for casual business meetings—even book clubs. We love seeing the space utilized as a community gathering place.”
Community is a major theme not only in the atmosphere of Another Broken Egg but in the company culture as well.
“We have some employees who have been with us since we opened the shop at Jones Valley in 07’,” said Herbert. “They are the ones who make the experience memorable for our guests. We couldn’t ask for a better team.”
Because of its successful operation, the café’s Huntsville and Madison locations are used as training examples for other Another Broken Egg restaurants. Herbert’s son, Michael Olson, was once a trainer for Outback Steakhouse and now serves as the regional manager for the North Alabama Another Broken Egg franchise.
“He is walking knowledge of restaurants,” joked Herbert. “He’s done an awesome job as our regional manager and he has some pretty cool stories about opening the Outback in China years ago. He’s got a wealth of experience and we are lucky to have him on our team.”
Updated Operating Hours For Downtown
Downtown’s Another Broken Egg will have extended operating hours!
Normally, the café remains open from 7 am until 2 pm. But because of the shift changes that happen at the hospital, Another Broken Egg wants to stay open in order to make it easier for nearby medical professionals to enjoy a hearty breakfast.
“Our main goal is to make the experience as pleasant as possible for our guests,” stated Herbert. “Based on popular feedback, we have plans to open Twickenham at 6:30 am and close at 3 pm. Hopefully, this will better serve the many professionals in the downtown and medical district areas by giving them a little more time to visit us.”
Plans For The Future
“Our number one priority is to get the Twickenham location up and running by October 8th,” assured Herbert. “But we also have more plans for the franchise going forward.”
In addition to the new Twickenham location, the Jones Valley café is expanding by 900 square feet within the next three months. And after Huntsville, Herbert and his team plan to open another location in Florence, Alabama.
“Everything is on track for downtown,” said Herbert. “Come visit us in October and start your day with a delicious breakfast. We can’t wait to open and get to know the downtown community!”
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