It takes ambition and creative vision to transform a property into the thriving shopping center it once was. For Jon Krichev and his wife Alicia, a series of serendipitous events led them to Hughes Plaza in Madison, Alabama, where they are now heading up its redevelopment.
Hughes Plaza, located on Hughes Road, was once a well-known retail destination. The couple plans to restore it to its former glory by giving it a much-needed facelift and adding new, viable tenants to its lineup. Fleet Feet has already confirmed that it will be joining the center in late summer 2020 in a 6,200-square-foot space, which will include an indoor running track. Crunkleton’s Anusha Alapati Davis will handle the leasing of the project.
“Alicia and I are family and sports medicine physicians in Huntsville,” shared Jon. “We are both triathletes and spend hours running and cycling, which led to us going in with my sister and brother-in-law, Jessica and Chris Leven, to open Bicycle Cove in Hampton Cove. About a year ago, when Madison Cycles closed at Hughes Plaza, we saw an opportunity to expand Bicycle Cove and keep Madison supplied with bicycles and gear. We opened in the same spot they closed but we were not happy with the state of the center at the time.”
After a series of connections with mutual friends and business partners, the husband and wife team became owners of the plaza and committed to its revival.
“We want to renew what was once a vibrant focus of commerce for the surrounding neighborhoods,” explained Jon. “This center has the potential to become a beautiful and exciting development where people meet for bike rides, runs, lunches, and shopping trips. Having Fleet Feet as our new tenant is the dream scenario and will complement Bicycle Cove perfectly. We do hope other health and wellness brands will join us, along with restaurants and cafes. There are a lot of possibilities here.”
Fleet Feet Announced As Newest Tenant
Owner of Huntsville’s Fleet Feet, Suzanne Taylor, is thrilled about opening a second location in Madison that will also be the fourth Fleet Feet store in Alabama.
“Our Huntsville location has been up and running for 16 years and we’ve loved every minute of it,” said Suzanne. “We’ve wanted to open a second location in Madison for a long time and everything finally came together. The location, timing, and means all worked out and we can’t wait to create a home for our Madison-based clientele.”
Because of Fleet Feet’s desire to be heavily involved in the community, Suzanne and her husband/co-owner Dink were attracted to Hughes Plaza. Being near Bob Jones and James Clemens High School, proximity to the interstate, and a surrounding community that values the brand were all factors in the decision.
“For us, Fleet Feet is much more than a store—it’s a lifestyle,” stated Suzanne. “We believe in getting the community active for everything from marathons to being comfortable walking around Disney World. We are here to improve quality of life and take care of our guests as if they were family.”
Suzanne said the store’s Huntsville location has long been involved in local charities and events, including the Cotton Row Run that takes place annually. Last year, Fleet Feet Huntsville was able to donate over $190,000 to the community through local events.
“We’re excited to bring the same level of service we have in our current store to Madison,” said Suzanne. “Our Fit ID personalized outfitting experience, which includes 3D foot scanning, has been instrumental in combining our staff’s expertise with the data-driven insights that come from over one million foot scans nationwide. Our ability to personalize solutions for each and every person who walks in our door only continues to grow, and we look forward to helping the Madison community find products and programs that meet their needs.”
Fleet Feet currently has over 180 stores in the United States with three Alabama locations—Montgomery, Birmingham, and Huntsville.
“Hughes Plaza is going to be amazing,” smiled Suzanne. “Jon and Alicia’s concept is exceptional and we look forward to welcoming new co-tenants. It’s going to have really good synergy.”
A Centrally Located Retail Hub
Anyone looking for a great location will notice the benefits of Hughes Plaza. It’s central with easy access—a simple trip for anyone coming from Priceville, Cullman, or Decatur. And it’s near multiple other centers including Publix, Kroger, and Walmart.
“There are a host of retail centers on Highway 72, but some people may occasionally feel intimidated by congestion and traffic,” said Jon. “Getting to Hughes Plaza is simple, and those coming from the north side of Madison should not have any difficulty either.”
Jon believes this redevelopment will benefit the Madison area and create a new hub for shopping, dining, and wellness.
“We foresee other businesses being eager to join this unique partnership—ones that believe in what we are trying to accomplish,” said Jon. “A typical day at the revitalized Hughes Plaza could include group runs at Fleet Feet, finding your dream bike at Bicycle Cove, grabbing a juice after a fitness class, or having a casual dinner outside on the patio. It’s going to look beautiful and bring more entertaining options to the area.”
Suzanne of Fleet Feet agreed. “We can’t wait to see who else joins us at the center. But, more than anything, we are ready to be closer to our Madison family so they can have their own place to get involved with the local fitness community. We couldn’t ask for a better fit.”
Crunkleton will be helping Jon and Alicia with leasing Hughes Plaza located at 181 Hughes Road in Madison. Contact Anusha Alapati Davis at email@example.com for more info.
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